onboarding research

client

This is a project that I worked on for Skyweaver a web 3 card trading game. I worked on this project from March 2023 to May 2023.

Problem

Horizon Blockchain Games identified some issues with their game onboarding process. They needed in-depth research in order to come up with actionable insights.

Solution

I used Maze, Notion and Figjam in order to run a usability test, a competitive analysis and an impact vs effort workshop.

research goals

Finding friction points in the onboarding flow for core tasks.
Finding opportunities to optimize UI and user flows.

Core questions

How hard is it to interact with the game mode menu?
How hard is it to purchase items?
How hard is it to create and edit decks?

Testing pool

We ordered a panel of 20 Eglish speaking users between the ages of 18-35 based in the US based on data analytics on our core user.

maze testing

Together with the Head of Design I devised a usability test comprised of 7 missions and 3 survey questions to better understand any friction during the onboarding process.

organization

The information was organized in an overview and then went into a detailed analysis of the stats from surveys and missions.

recommendations

each mission was followed by general recommendations based on the registered results.

test result reporting

I organized and synthesized the test results in Notion so that they would be easily accessible to the whole team.

actionable insights

Based on the recommendations in the Testing Report I guided the team through defining a series of actionable insights.

Prioritization

We placed the actionable insights that the team preferred on an impact/effort matrix which then informed their prioritization.

impact vs effort matrix workshop

Together with key team members from the Product Development team, I ran each mission result and recommendation through an impact/effort matrix.

milestones

I marked important milestones throughout the flows in order to understand the differences in onboarding between competitors.

detailed notes

I made sure detailed notes of each step are recorded for better comparison between user experiences.

user flow mapping

I analyzed and mapped the onboarding flows of the main Skyweaver competitors: Hearthstone, Legends of Runeterra, Marvel Snap, and Magic Arena.

comparison

I highlighted similarities and differences in the onboarding flows in a colour-coded document.

benefits

The team was able to use this final document to highlight any weaknesses Skyweaver might have in comparison to its competitors.

competitive analysis

prioritization

A workshop that focuses solely on the prioritization of projects resulting from this research is necessary.

user surveys

Further user testing regarding game onboarding experience i recommended.